M E N ‘S  G R O O M I N G  

PROJECT     Mens Cosmetic’s Retail Space
LOCATION    Sydney

BRIEF 52m2 |

Develop an alluring space that reflects the sophistication of a new Beauty range for men, to include fragrance, skincare and shower products while paying equal attention to the needs of concession brands for signage and display requirements. Located on Level 5 of luxury fashion with a high end consumer. Customer segmentation operations have outlined 22% ‘luxury taste’ customer base as the intended target audience. 
 
CONCEPT |

Materials such as blackened wood, glass and textured concrete set a masculine scene for the products.  
Tactile movement takes the form sunlight enhanced by a mist diffuser to elicit an atmospheric refreshing morning air feel. 

Sensory aspects such as the filtering daylight through a multi layered curtain soften and enhance the feature pendants positioned at a low level to form part of the layout. 

Metal and wood trays allow V.M to curate collections of objects like a gallery.
Minimal non illuminated signage in the form of acrylic boxes scatter the space.
Perforated metal shelves create shadows on the products.